REDTHUMBS
CASE STUDY

THAT'SA
PROJECT

REDTHUMBS
CASE STUDY

Middle Eastern Collectibles

This is a subline

RedThumbs is an e-commerce store for gaming, anime and comics collectives, they also publish relevant news. They're aiming to be a geekish community brand, but didn't want a typical gaming oriented mascot logo. The term 'red thumbs' describes hardcore gamers, their thumbs supposedly would be red from button mashing. I'm showing you my rendition of the RedThumbs branding of which the logomark is based on two hands holding up their thumbs, as well as geeky glasses.

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