GFUEL is a staple brand in the Esports industry. Back in 2016 when I made this, I operated as the co-lead designer at SoaR Gaming. Like many of the biggest names in Esports, SoaR is officially backed and sponsored by GFUEL and at the time this meant our design team was assigned to creating art for and hype about GFUEL's products. This is why and how this project came into fruition.