This project originated in university, it was my big end-of-year presentation project in my second year of uni. In our marketing class we were to develop a full-blown marketing campaign for a road bike startup company. In our graphic design class we would then bring this brand to life. Let me introduce you to Franx!
Frank Hoste is a legendary Belgian cyclist. After his last race in 1988 and his retirement from the sport. He hasn’t been able to move on. Frank’s true goal in life is to share his passion and to have his legacy continued by the Belgian youth.
FRANX is the authentic rendition of Frank Hoste’s passion. It surges the feeling of racing up a mountain in rough conditions. FRANX bikes transmit Frank’s strenght, control and utter willpower to their riders.
Hope you enjoyed going through this project!